Fatih Balkan
Free E-Book Series

Learn e-commerce from scratch,
scale it like a pro.

Two practical guides built for the Turkish market — from beginner to advanced. Download, read, apply.

Explore the Books About the Author
2
Free books
~320
Pages of content
20+ yrs
In the field
E-Commerce Guide for Beginners cover Advanced Guide for E-Commerce Managers cover

Why This Series?

From the field, not the textbook.

Built for Turkey

ETBİS, KVKK, İYS, VAT, local payment and shipping, marketplaces — not a translation, but our own ecosystem.

Actionable

Checklists, worked calculations, templates and decision frameworks. Apply what you read the next day.

Beginner to advanced

From your first order to profitable scaling; the two books complete each other.

The Books

Two books, one journey

Note: the guides are written in Turkish.

E-Commerce Guide for Beginners
Book 1 · Beginner

E-Commerce Guide for Beginners

The complete guide to starting online sales from scratch in Turkey. Every step from idea to first order.

  • Legal setup: ETBİS, KVKK, distance sales
  • Your own store and marketplace selling
  • Payments, shipping and VAT-inclusive pricing
  • Digital marketing and a 30-day action plan
Download PDF About the Book →
Advanced Guide for E-Commerce Managers
Book 2 · Advanced

Advanced Guide for E-Commerce Managers

For those already selling: scaling, optimization and data-driven management. Turn revenue into profit.

  • Unit economics, CAC/LTV and cohort profitability
  • Attribution, incrementality and data-driven decisions
  • CRO, marketplace algorithms and omnichannel
  • Supply chain, tech architecture and team
Download PDF About the Book →
Fatih Balkan

About the Author

Fatih Balkan

Co-founder of PlatinMarket & Platin360. Since 2004 he has worked in e-commerce technologies — building e-commerce infrastructure, marketplace integrations and digital commerce solutions that support the digital transformation of thousands of businesses across Turkey.

Over a 20+ year career he has led numerous projects and delivered industry trainings and consulting. He also serves as Chairman of the Board of the Turkish E-Commerce Infrastructure Providers Association (EDER).

Education: He completed his master's degree in Business Administration at the Institute of Social Sciences, Tekirdağ Namık Kemal University (TNKÜ).

  • E-commerce infrastructure
  • Marketplace integrations
  • Digital commerce
  • Operations
LinkedIn Email platinmarket.com platin360.com